GCM 210 Chapter Notes - Chapter 20: Stock Keeping Unit, Planogram, Private Label
5 Apr 2017
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Document Summary
Packaging industry needs to adapt according to customer demands. The packaging must create interest and engagement for the customer. The packaging must attract all the human senses. Packaging is also an important part of brand experience. The packaging industry lives in a fast-changing world with a high turnover of products. It is important that there is a close communication between all parties throughout the production chain. The retailers keep track of the customer demand to provide the production chain with the right indications to ensure that a correct supply of goods is available to customers. The customer"s demands on product packaging, was well as quick changeovers, affect the packaging industry, and in turn the industrial automation equipment. To operate with correct automated production flow solutions is crucial to guarantee the right handling of the packages, to avoid damages and deficiencies. In switzerland, 45% of cpg dollars go to store-brand products.
