GMS 723 Chapter Notes - Chapter 3: Patent Cooperation Treaty, Multilateral Treaty, European Patent Convention
17 Sep 2016
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Market segmentation enables an import/export organization to choose its customers and fashion its marketing strategy based both on identified customer wants and requirements, and on response to the startup"s specific desires and needs. Next you put the plan into action and actively market the product through trade shows, advertising, television promotions, and direct mail, all in accordance with your budgeted plan. Direct sales method: a domestic manufacturing firm has its own marketing department that sells to a foreign distributor or retailing firm and is responsible for shipping the goods overseas. Indirect sales method: uses a middleman who usually assumes the responsibility for moving the goods. Regardless of where your targeted dmu is in the market channel, international sales are just like domestic sales: someone makes personal contact and presents a portfolio/offer to potential buyers who can say yes. This act makes it illegal for companies to bribe foreign officials, candidates, or political parties.
