GMS 528 Chapter Notes - Chapter 7: Sensitivity Analysis, Rank, Integral
31 Mar 2015
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Document Summary
Concept selection is an integral part of the product. Concept selection process of evaluating concepts: respect to customer needs and other criteria, comparing relative strengths and weaknesses of concepts o. Selecting one or more concepts for further investigation, testing, or development. Narrowing the set of concept alternatives under consideration: may not produce dominant concept immediately. Large set of concepts is initially winnowed down to a smaller set may be combined and improved to temporarily enlarge set of concept under consideration. All terms use some method for choosing a concept. External decision turned over to customer, client, other external entity. Two stage selection methodology: concept screening, concept scoring. Each supported by decision matrix used by team to rate, rank, and select best concept. Screening quick, approximate evaluation aimed at producing a few viable alternative. Scoring more careful analysis of relative few concepts in order to choose single concept more likely to lead product success.
