GMS 520 Chapter Notes - Chapter 4: Ethnocentrism, Gross Domestic Product, Paralanguage
10 May 2016
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Document Summary
Noise undermines communication, primarily caused by an individuals life space. Cultural factors (cultural noise) permeate the communication process. Attribution: looking for the source of another"s behaviour (blaming confusion of stupidity, etc. ) Japan has a low-contact culture, and delays communication feedback. America is low contact, saudi arabia is high contact. Paralanguage: how something is said, not the content (intonation, yawning, silences) Monochronic cultures (saudi arabia): time brings order, polychronic: tolerates many things occurring simultaneously. High context: messages are implicity, low context: messages are explicit. The process by which a firm"s managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called strategic planning. Growing need for strategic planning: mnc must keep track of diversified operations, continually changing international environment. Fdi has grown faster than both trade and world gross domestic product. Approaches: economic imperative, political imperative, quality imperative. 5 c"s: customer needs, company skills, competition , collaborators , context.
