GMS 401 Chapter Notes - Chapter 4: Modular Design, Service Design, Mass Customization
21 Oct 2014
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Product design: determining the form and function of the product. Maximum 8 members: structured development process (use of project management techniques, involves breaking each phase(stage) into steps and each steps into activities, determining their precedence relationships. scheduling and execution and control) Stage-gate model of the new product design and development process: Scoping --> build business case --> development --> testing and validation --> Reverse engineering: dismantling a competitor"s product to discover what it is composed of and how the components work. Research and development (r & d): lab scientists and engineers involved in creative work on systematic basis to increase knowledge directed toward product and process innovation. Life cycle: incubation, growth, maturity, saturation, and decline. Standardization: extent to which there is absence of variety in a part or product. Mass customization: producing basically standardized goods or services but incorporating some degree of customization. Delayed differentiation: producing, but not quite completing a product until customer preferences are known.
