GMS 401 Chapter Notes - Chapter 4: Machine Tool, Remanufacturing, Jan Carlzon
16 Oct 2016
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Developing new products or modifying existing products so they appear new, and offering those products to current or new markets. An effective product strategy links product decisions with. A new product is developed for a new market when: There is little or no opportunity for growth. It is generally aimed at existing markets, although a side benefit may be the capturing of new users for the new products. Revolutionary products are those for which there was no real prior need. Before these products appeared on the market, consumers did not know they needed them. Mcdonald"s features several products on their menu that are. Mcdonald"s features several products on their menu that are permanent and do not change (big mac/cheeseburger) This strategy ensures that there is always something familiar for customers. The purpose is (1) to give customers something new to experience on each visit and (2) to experiment with new items that may become permanent.
