GMS 200 Chapter Notes - Chapter 1: Indra Nooyi, Tony Hsieh, Intellectual Capital

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GMS 200 Full Course Notes
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GMS 200 Full Course Notes
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Document Summary

Zappos. com is an online shoe and apparel shop. Successful due to its innovative skills- one of the first to provide free shipping. Famous for its happiness culture- paying new hires to leave, no call time, sales-performance based goals- make customers happier, employees happier, and investors. Diversity- gender, age, race, ethnicity, religion, sexual orientation. Globalization- worldwide interdependence of resource flows, product markets, and business competition. Technology- increasing demand for knowledge workers with the skills to fully use technology. Success corporation: walmart- founded by sam walton in 1962. Used technology to become supply chain leader -etc: 1983 bar codes, 2005. Pepsico"s ceo indra nooyi: performance with purpose. Core workers, contract workers, and part time workers. Being physically together could prevent clear communication, destroy unity within employees. Competitive advantage: core competency, cost efficiency- walmart, dollarama, higher quality- apple, better delivery-amazon, ups, greater flexibility- walmart- ex: easy returns without receipt etc. Help their people perform to the best of their abilities.

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