RTA 210 Chapter Notes - Chapter 3: Canadian National Railway, Cmc Electronics, Wireless Telegraphy Acts
6 Feb 2017
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Chapter 3 - models of commericial broadcasting: radio. Important early american innovators of commercial broadcasting - sarnoff & westinghouse: 1919 - creation of radio corporation of america (rca) - patent pool (p. 75, sarnoff - envisioned selling radio music boxes >> operate new broadcasting stations. Radio before was one-to-one communications vs. broadcasting: westinghouse - displeased with rca, bought patents not devoured by them (p. 76) Set up kdka to sell own radio receivers: rca"s sarnoff vs. kdka"s westinghouse, 1921, sarnoff produced first-ever broadcast of world"s heavyweight boxing championship. Proved radio could capture a huge listenership with popular programming. Unique hybrid of public & commercial interests, commercially-oriented promotion. Consist of a series of linked stations across country, advertise cnr & canada & entertainment for passengers (p. 81) A national trust - music, original dramas, lectures, children"s shows, operas, etc: 1932, closed down & replaced by crbc >> cnr accepted paid advertising to keep it alive.
