FSN 132 Chapter Notes - Chapter 2: Disposable And Discretionary Income, Behaviorism, Psychographic
11 Dec 2012
School
Department
Course
Professor
Document Summary
Target market: specific groups of potential customers that a business is attempting to turn into regular customers. Geographics: population studies that focus on where people live. Demographics: population studies that divide broad groups of consumers into smaller, market segments (i. e. age, gender, family size, income, occupation, etc) Psychographics: studies that develop more extensive and personal portraits of potential customers and their lifestyles. Behaviour: includes opinions, preferences, and basic behavioristic of customers. Personal income: total or gross income received by population as whole including wages, salaries, interest, dividends. Discretionary income: money that can be spend after buying necessities. Faster communications and travel of news on fashion now that internet exists. Boredom: becoming bored of a certain style and wanting change. Need for self-assurance: need for confidence and self-assurance.
