ENT 500 Chapter 4: Longnecker Textbook-Chapter 4

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There are more than 78, 000 franchise units across canada and more than 1. 5 million full time and part time employees; franchise system are now canada"s leading employers. Fastest growing form of retail in canada with over 50% of all retail sales made by franchise outlets. Franchising accounts for 10% of canada"s gdp. Offers entrepreneurs the possibility of reducing the overall risk of starting a business from scratch and allows business operators to bene t from the accumulated business experience of all members of the franchise system. Franchisees typically pay an initial fee upon signing the franchise agreement and a royalty fee (percentage of sales) The legal agreement is the franchise contract and the rights it conveys are called the franchise (the privileges in a franchise contract) Product and trade name franchising (a franchise relationship granting the right to use a widely recognized product or name)

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