ECN 104 Chapter Notes - Chapter 1: Allocative Efficiency, Productive Efficiency, Marginal Cost

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Economics is the social science that examines how individuals, institutions and society make choices under conditions of scarcity. Central to economics is the idea of opportunity cost: the value of the next- based good or service forgone to obtain something. The economic perspective includes three elements: scarcity and choice, purposeful behaviour, and marginal analysis. It sees individuals and institutions making rational decisions based on comparisons of marginal benefits and marginal costs. Economists employ the scientific method, in which they form and test hypotheses of cause-and-effect relationships to generate theories, principles and laws. Economists often combine principles and laws into representations called models. Microeconomics examines specific economic units or institutions. Macroeconomics looks at the economy as a whole or its major aggregates. Individuals face an economic problem: because their wants exceed their incomes, they must decide what to purchase and to forgo.

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