ECN 104 Chapter Notes - Chapter 6: Marginal Utility, Consistency, Demand Curve

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The law of diminishing marginal utility states that, beyond a certain quantity, additional units of a specific good will yield declining amounts of extra satisfaction to a consumer. A consumer"s utility is maximized when income is allocated so that the last dollar on each product purchased yields the same amount of extra satisfaction. Algebraically, the utility-maximizing rule is fulfilled when the consumer"s total income is spent and. The utility-maximizing rule and the demand curve are logically consistent: because marginal utility declines, a lower price is needed to induce the consumer to buy more of a particular product. Law of diminishing marginal utility-as a consumer increases consumption of a good or service, the marginal utility obtained from each additional unit of the good or service decreases. Total utility-the total amount of satisfaction derived from the consumption of a single product or a combination of products.

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