ECN 104 Chapter Notes - Chapter 5: Breakfast Cereal, Ice Cream, Carpool

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Elasticity measures how much one variable responds to changes in another variable. A numerical measure of the responsiveness of qd or qs to one of its determinants. Price elasticity of demand how much qd responds to a change in p, the price-se(cid:374)sitivity of buyer"s de(cid:373)a(cid:374)d. The determinants of price elasticity: availability of close substitutes. Price elasticity is higher when close substitutes are available. Breakfast cereal > sunscreen: necessities vs luxuries. Elasticity is higher for luxuries than for necessities. A cruise > insulin: definition of the market. Elasticity is higher for narrowly defined goods than broad defined ones. Elasticity is higher in the long run than the short run. High price of gasoline = buy less cars > ride the bus or carpool. Steeper the curve, the smaller the elasticity: perfectly inelastic demand (extreme) The slope of a linear demand curve is constant but its elasticity is not: unit elastic demand, elastic demand, perfectly elastic demand (extreme)

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