ECN 104 Chapter 1: ECN104Chapter1

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Scarcity limits our options and necessitates that we make choices. We have unlimited wants and limited resources, we need to make choices. Opportunity costs: to get more of one thing, you forgo (sacrifice) the opportunity to get the next best thing. Economics assumes that human behavior reflects rational self-interest individuals look for and pursue opportunities to maximize utility (pleasure obtained from consuming a g&s) they weigh costs and benefits = decisions are not random/chaotic, but purposeful. Purposeful behav. = people make decisions with some desired outcome in mind. Our choices are made on weighing the marginal (extra) costs and marginal (extra) benefits. What you give up (giving up one thing to gain another) The amount of other products that must be forgone or sacrificed to produce a unit of a product. Test by comparing actual outcomes to the hypothesized predictions. As favourable results accumulate, the hypothesis evolves into a theory or method.

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