ECN 104 Chapter Notes - Chapter 10: Kilogram, Budget Constraint, Utility

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The utility of a consumer is a measure of the satisfaction the consumer derives from the consumption of goods and services. A(cid:374) i(cid:374)di(cid:448)idual"s consumption bundle is the collection of all the goods and services consumed by that individual. A(cid:374) i(cid:374)di(cid:448)idual"s utility function gives the total utility generated by his or her consumption bundle. Cassie"s total utilit(cid:455) depe(cid:374)ds o(cid:374) her consumption of wings. It increases until it reaches its maximum utility level of 64 utils at 8 wings consumed and decreases after that. The marginal utility curve slopes downward due to diminishing marginal utility; each additional wing gives cassie less utility than the previous claim. Note that the 9th (cid:449)i(cid:374)g is (cid:862)too (cid:373)uch(cid:863) The marginal utility of a good or service is the change in total utility generated by consuming one additional unit of that good or service. The marginal utility curve shows how marginal utility depends on the quantity of a good or service consumed.

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