CYC 601 Chapter Notes - Chapter 5: Computer File, Computer-Assisted Telephone Interviewing, Social Desirability Bias
13 Oct 2016
School
Department
Course
Professor
Document Summary
Chapter 5: survey research: structured interviewing and questionnaires. The structured interview: structured interviews are the interviews in which both questions and answers are structured. The reason why people use structured interview is because it promotes standardization in both asking questions and recording of answers. Everyone needs to be in order and trained. Respondents have the opportunity to ask questions about the research. Ensuring that the questions are being asked the same. Interviewer suggesting specific answer to a particular interviewee. Advantages of questionnaire over the structured interview: cheaper, quicker, more convenient to administer. The only thing is the answers may not come back immediately: absence of interviewer effects. No interviewer effects like errors in administering the instrument. Disadvantages: cannot explain question, greater risk of missing data. Pull-down menus the questionnaire can be designed so that when there is a filter question, it skips automatically to the next appropriate q can be designed to show 1 q at a time.
