CRI 540 Chapter Notes - Chapter 4: Step Function, Critical Role, Lebron James
18 Jan 2017
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Their interviews were scripted and moral clauses dictated their public statements. Under orders, stars sometimes altered their facial appearance, hair colour, names, and biographical details they did all this for salaries that could not even compete with what actors are paid now. An actor"s salary could not be increased until his or her contract expired, so even the biggest stars were locked into a salary bracket for several years. Most stars enlist the help of an agent to broker deals with the firms that seek their services and to manage a variety of other business related matters for them. Elberse endorsement study: sales for brands in a variety of consumer products jumped an average of 4% in the 6 months following the start of an endorsement deal wth an athlete. They can use that control to drive for innovations in compensation models, which agents and salespeople at traditional, larger-scale agencies may be less inclined to do.
