CRI 100 Chapter Notes - Chapter Ch. 6-7: Product Sample
17 Jan 2017
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Then the next 25% should make up for 30%. In branding, such important but abstract elements as brand values are translated into material form. From simple creative goods to complex creative goods: richard caves distinguishes between the two depending on how many (and complex) contracts are involved in the making of the final product. 10/30/16: creative originals workers = simple creative goods. A complex creative work is the end product of a production chain that involves not just many different teams of people, but also multiple projects that converge. It is not only relationships with manufacturers that have to be developed and maintained, but good relationships with the companies that supply materials also have to be established. Case study: solving a dickensian mystery-a uk + us coproduction. Case study: the local and the global-dance music: digital technologies have dramatically altered the parameters and reduced the revenues of the music business.
