CMN 279 Chapter Notes - Chapter 3: Jargon, List Of Fables Characters, Denotation
28 Feb 2016
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Chapter 3: business style- word choice, conciseness, and tone. Plain style: plain style/plain language: a style of writing that places value on simplicity, directness, word choice step 1: use familiar words and clarity. Avoid using words ending in ize and ization. Use only job-related jargon: term that describes (1) the specialized terminology of a technical field or (2) outdated, unnecessary words used in a business context. Avoid buzzwords: fashionable, technical or computer jargon: word choice step 2: use fresh and current language. Eliminate slang: words that are informal and have meanings specific to particular groups. Avoid instant messaging abbreviations and emoticons: word choice step 3: keep language specific, precise, and functional. Provide specific details that help readers act on information and requests. Concrete nouns: things knowable through the senses (computer, annual report, r sum ) Abstract nouns: things not knowable through the senses (integrity, loyalty, justice) Quantify facts and avoid vague qualitative statements (how much, how many, when)
