CMN 269 Chapter Notes - Chapter 8: Slash Fiction, Dominant Culture

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Pop culture: dominant culture or mass culture. Number of people who listen, watch or participate. Set of beliefs, ideas and identities circulated through forms of pop culture. Pop culture plays a powerful role in generating and regulating social behaviour. Subcultures and countercultures oppose dominant structures that are seen as repressive and/or problematic. A practice should not be deemed as subcultural unless it aims to draw attention to the limits of majority practices and offer alternative cultural forms/practices. Subcultures are usually political in their aims and activities while countercultures are explicitly so. Countercultures seek to replace majority practices with their own. Subcultures strive from the fact that they are not like the rest of society. Subcultures are different from other groups or communities because they deviate from existing social norms. Often associated with youth groups or youth culture. Viewed more as self-indulgent practices and reduced to fads or fashion trends.

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