CMN 124 Chapter Notes - Chapter 2: Discourse Community, Five Ws, Brainstorming

• School: Ryerson University
• Department: Communication
• Course: CMN 124
• Professor: Joanne Dinova

Document Summary

Chapter 2: getting started: planning and writing business messages. Contextual factors: elements of a writing task, such as the situation organization"s procedures, and readers, that influence the writer"s choices at every step. Genres: the agreed-upon forms of writing that develop in response to recruitment situations and that allow users to act purposefully in the particular activity. Discourse community: a group of communicators who share a goal or interest in adopting a way of participating in a public discussion, including the use of particular genres and terminology. Prewriting: the process of gathering ideas and establishing the purpose, audience, and channel for a message. Scope: the breadth or limitations of a document"s coverage. Audience analysis: the process of assessing the needs and knowledge of readers and listeners and adapting messages accordingly. Primary audience: the intended receiver of a message the person or person who will use or act on a message"s information.