CMN 124 Chapter Notes - Chapter 6: User Friendly, Signature Block, Affix
17 Jan 2017
School
Department
Course
Professor
Document Summary
Cmn 124 chapter 6: routine and goodwill messages. Direct-approach message: a message that presents the main point in first paragraph. Makes purpose clear from the start; saves time and carry impact. Three-part structure that helps readers guide and navigate through a direct approach message from beginning to end: Opening: delivers main message first, answers reader"s most important questions, states good news, makes a direct, specific request or provides the most important information. Middle: explains details of news or inquiry and supplies background and clarification when needed. If there are further points or questions, they are presented in parallel form in a bulleted or numbered list. Closing: ends pleasantly in one or more of the following ways: provides contact information, asks for action, input or response, often by deadline, tells readers what happens next, communicates goodwill or show appreciation. Request memo: a message that asks the reader to perform a routine action.
