CMN 124 Chapter Notes - Chapter 3: Profit Margin, User Friendly, Affix
17 Jan 2017
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Cmn 124: chapter 3 business style: word choice, conciseness and tone. Need for clear, understandable, concreate language is not unique to the age of high speed communication. Saves time, puts readers first and make ideas and information meaningful. Phrasal verbs are simple and informal: use personal pronouns: i, you and we, use unambiguous language, place the subject as close as possible to the verb. Word choice step one: use familiar words: curb your use of words ending in -ize and -ization, use words derived from french sparingly, avoid foreign words and phrases, use only job-related jargon, bypass buzzwords. Jargon: a term that describes the specialized terminology of a technical field or outdated, unnecessary words used in a business context. A special vocabulary for a group, trade, profession or sphere of activity. Terminology essential for conducting business and describing sophisticated concepts and activities accurately and concisely.
