CLD 322 Chapter Notes - Chapter 13: Content Analysis, Body Language, Mass Media
16 Apr 2016
School
Department
Course
Professor
Document Summary
3 major beneits to using secondary data: conceptual-substanive beneits, methodological reasons, cost. Social and poliical historians must rely on secondary data. Incorporates a wider range of materials covering larger areas and longer periods of ime. In some cases, atemping to collect primary data can be dangerous or unethical. Sd, if reliable and accurate, provides opportuniies for replicaion. Availability of data collected at dif points in ime enables researchers to employ longitudinal research designs. Secondary analysis may improve the validity of measurement by expanding the scope of the independent variable. Can only approximate the kinds of data that the invesigator would like to employ for tesing hypotheses. Insuicient info about how secondary data were collected. Researcher has no contact with interacions, events, or behaviours. Eugene webb: erosion measures signs let ater use of an object, accreion measures capture the build-up of human acivity. Physical signs: observe the exterior body, hair, clothing, etc. Expressions: analysis of expressive movement, body language, facial expressions.
