CLD 322 Chapter Notes - Chapter 11: Likert Scale, Rating Scale, Response Bias
16 Apr 2016
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Major consideraions: content, structure, format, sequence. Factual quesions: designed to elicit objecive info from the respondents regarding their backgrounds, environments, habits, etc: most common background quesion. Info about gender, age, marital status, educaion, or income. 4 reasons why respondents give less than accurate answers: they do not know the info, they cannot recall the info, they do not understand the quesion, they are reluctant to answer. Close-ended quesions: respondents are ofered a set of answers, easy to ask and quick to answer, major drawback may introduce bias. Open-ended quesions: respondent can answer how they want, diicult to answer and analyze. Coningency quesions: a special-case closed-ended quesion applies only to a subgroup of respondents, filter quesion (comes before coningency quesion, go to the next quesion if . How to answer the quesion: check a box or a blank, circling. November 6, 2015: quaniiers: they relect the intensity of the.
