CLD 322 Chapter Notes - Chapter 10: Questionnaire Construction, Stuart Pugh, Structured Interview

• School: Ryerson University
• Department: Early Childhood Studies
• Course: CLD 322
• Professor: Robert Rinkoff

Document Summary

Advantages: low cost, reducion in biasing error, greater anonymity, considered answers and consultaions, accessibility. Disadvantages: requires simple quesions, no opportunity for probing, no control over who ills out the quesionnaire, low response rate. Response rate: % of respondents in the sample who return completed quesionnaires. Factors afecing the response rate of mail quesionnaires. Sponsorship: moivates sample to ill it out and return it, provides legiimacy. Inducement to respond: respondents" good will (saying researchers need their help, ofer a reward, appeal to the respondents" altruisic seniments and convince them of the signiicance of the study. Quesionnaire format and methods of mailing: typography, color , length and type. Timing of mailing: summer and holidays, people are away. The tailored design method (tdm: total design method: standardized set of step-by- step procedures that is divided into two parts: Selecion of respondents: considering if the respondents consist of a heterogeneous or homogeneous group.