BUS 800 Chapter Notes - Chapter 4: Marketing Strategy, Profit Margin, Swot Analysis
Document Summary
Distinctive unique competitive advantage / strategy. Core competence necessary part of doing business in that industry. If competitors have the same features, the company does not have distinctive competencies. Swot weaknesses are the opposite of the strengths. Weaknesses look at vrin of competition and see their distinctive competencies. Strength and weaknesses are internal to the company. Only with strengths (which strengths can mitigate strengths) Present strategy cost approach or differentiation approach. Which strategy achieves differentiation? (5-6 headings for each) Ask if you achieve cost or differentiation for each activity. Determine majority of cost of differentiation from all activities. In which activity of the firm can cost and differentiation can be achieved? (value chain) External sources of change: resource heterogeneity among firms means differential impact or some firms faster and more effective in exploiting change. Internal sources of change: some firms have greater creative and innovative capability.
