PSYC 241 Chapter Notes - Chapter 4: Implicit-Association Test, Implicit Stereotype, Theory Of Planned Behavior

• School: Queen's University
• Department: Psychology
• Course: PSYC 241
• Professor: Tara Mac Donald

Document Summary

Attitude: a favourable or unfavourable evaluative reaction to someone/thing, rooted in beliefs, and exhibited in feelings/ intended behaviour, abcs of attitudes: Often, expressed attitudes do not predict behaviour. It"s eas(cid:455) to fi(cid:374)d (cid:396)easo(cid:374)s fo(cid:396) (cid:449)hat (cid:449)e do, (cid:271)ut ha(cid:396)de(cid:396) to do (cid:449)hat (cid:449)e fi(cid:374)d (cid:396)easo(cid:374)s fo(cid:396) This is why changing attitudes to change behaviour often fails. Knowing smoking is bad, but doing it anyway: moral hypocrisy. Appearing moral without actually being so: external social influences have more control over our behaviour than internal factors. When social influences on what we say are minimal: we say what we want others to hear. Uses reaction times to measure how quickly people associate concepts, and thus their implicit attitudes. People differ in implicit bias based on their group memberships. People are often unaware of their implicit biases: together, explicit and implicit attitudes predict behaviour better than either alone. But implicit attitudes are often the better predictor when implicit and explicit.