FILM 240 Chapter Notes -Sketch Comedy, Stand-Up Comedy, Video On Demand
21 Apr 2013
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Document Summary
Two types of programs- magazine format and tv spectacular- greatly helped networks gain control over content: magazine program featured multiple segments- news, talk, comedy, music Along with vcrs, and dvd it was cutting into the broadcast networks" audience. Cable threatens broadcasting: the cable introduced narrowcasting- the providing of specialized programming for diverse and fragmented groups, attracts both advertisers and audiences, cable programs provide access to certain target audience that cannot guarantee in broadcasting. Ex: golf-equipment manufacturer can buy ads on gold channel and reach only gold enthusiasts. Premium channels- no advertising, recent and classic hollywood movies and original movies or series: major source of revenue for cable companies, also include pay-per-view (ppv) programs; video-on-demand (vod) Pay-per-view channels (ppv): came first, offering recently released movies or special one-time sporting events to subscribers who paid a designated charge to their cable company.
