ECON 110 Chapter Notes - Chapter 11: Monopolistic Competition, Nash Equilibrium, Oligopoly

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ECON 110 Full Course Notes
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ECON 110 Full Course Notes
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An industry with a small number of relatively large firms is said to be highly concentrated. A formal measure of such industrial concentration is given by the concentration ratio. Concentration ratios: concentration ratio the fraction of total market sales controlled by a specific number of the industry"s largest firms. Differentiated product a group of commodities that are similar enough to be called the same product but dissimilar enough that all of them do not have to be sold at the same price. Most firms in imperfectly competitive markets sell differentiated products. In such industries, the firm itself must choose which characteristics to give the products that it will sell. Firms choose their prices firms that choose their prices are said to be price setters. Price setter a firm that faces a downward-sloping demand curve for its product. In market structures other than perfect competition, firms set their prices and then let demand determine sales.

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