COMM 231 Chapter Notes - Chapter 2: Canadian Blood Services, Tim Hortons, Challenger 2

• School: Queen's University
• Department: Commerce
• Course: COMM 231
• Professor: John Pliniussen

Document Summary

If a country has favourable economic health, more aggressive marketing strategies will be encouraged. A pest analysis is often conducted to analyze a country, which consists of: political factors, economic factors, social factors, technological factors. This determines a country"s trade balance, which in uences economic health: the goal is to achieve a positive trade balance. This has a direct impact on canadian organizations: it may provide a boost to tourism and manufacturing if the dollar is low. This tends to be linked to the demand for canadian goods and services and job creation. This directly in uences demand for goods and services: it will subsequently affect production and manufacturing decisions. In ation is the general rising price level for goods and services. The strategies of competitors are consistently analyzed to nd new and better ways for products to appeal to similar target markets: market structures.