COMM 103 Chapter Notes - Chapter 7: Masculinity, Departmentalization, Management System
12 Feb 2015
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Chapter 7: developing your business structure and culture. Risks of bureaucracy: slow to react, can impede communication, stifles creativity and innovation, managers often micromanage, resulting in conflict and wasted productivity. Structure is the formal framework around which tasks are organized and responsibilities allocated within an organization: behind this decision is customer touch points , strategies are not static, they change. Departmentalization may not be best for all organizations. It is only good for those with some task specialization need. For tasks that need a cross-function approach, a matrix-style structure is more project based and effective. The organization"s size geographic dispersion, range of business undertakings, task specialization requirements, and general nature of the work, and perceived best way to connect with customers all influence what structure is used. Customer intimacy is the term for the interactions and connectivity that organizations seek to foster with their customers in order to meet their expectations for contact, service, and support.
