PSYO 252 Chapter Notes - Chapter 7: Minority Influence, Ingroups And Outgroups, Individualism
Document Summary
Social influence: sometimes we are influenced by other people without our awareness, studies show that people mimic each other"s behaviours and moods, perhaps as a way of smoothing social interactions. Conformity: conformity is the tendency for people to change their behaviour to be consistent with group norms. Why do people conform: sherif found that people exhibit private conformity, using others for information in an ambiguous situation. Minority influence: sometimes minorities resist pressures to conform and are able to influence majorities. Individualism: a cultural orientation in which independence, autonomy, and self- reliance take priority over group allegiances: collectivism: a cultural orientation in which interdependence, cooperation, and social harmony take priority over personal goals. Compliance: compliance: a common form of social influence occurs when respond to direct requests. Mindlessness and compliance: people are more likely to comply when they are taken by surprise and when the request sounds reasonable.
