PSYCH 1X03 Chapter Notes - Chapter 4: Stroop Effect, Attention Deficit Hyperactivity Disorder, Video Lesson

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17 Sep 2013
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Phenomenon model hypothesis; we understand the phenomenon of attention, but we must define the. Psych 1x03 problem to build cognitive models and design experiments with testable hypothesis. William james definition of attention: everyone knows what attention is. Selection: attending to something causes the object of attention to be selected apart from the rest of the unattended objects, can be subconscious. Irrelevant information in the environment acts as noise that can make it difficult to identify and attend to important information but we are remarkably adept at distinguishing the relevant from the irrelevant information. Eg/ walking down a busy street looking for your lost friend. Automatic and controlled attention: automatic processes. Triggered involuntarily by external events and trigger the capture of attention. Learning recall: some cues seem to be more noticeable and lead to stronger and quicker association when paired with events the notion of salient information. Salient piece of information is one that appears to naturally pop-out at you.

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