POLSCI 3I03 Chapter Notes - Chapter 3: Swot Analysis
14 Apr 2018
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Ch 3: campaign strategies: strategy analysis, swot, weaknesses: inability to attract supporters, get funding, opportunities: state of economy, partisan trends, general mood, presence of campaign issue. Strengths: positive attributes, major voting blocs, financial resources, credibility where candidate has track record. Threats: negative moods of electorate, partisan trends or campaign issues against: who"ll say what: anticipated campaign messages in four-box matrix our" vs. their", cat: contingencies, assumptions, tactics, assumptions: premises for campaign communications, predictive statements about. Contingencies: if condition x is present, then strategy y will be effective reactions. Campaign resources, campaign setting, strategic assessment, planning, systematic strategy. Tactics: maneuvers to take advantage of contingent conditions: situational analysis, two strategic models, in man-out man strategy, designed for use against an incumbent, when there are two major competitors, assumed incumbency strategy. Incumbent isn"t running for reelection, incumbent was popular, argument that the candidate. Challenger needs to be a viable alternative, need to inoculate voters from counterattacks is the natural choice.
