ECON 1B03 Chapter Notes - Chapter 8: Takers, Pyrroloquinoline Quinone, Marginal Cost

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Perfect competition: a market structure typified by many small firms selling homogeneous output. Firms can enter or exit the industry freely. Consumers and firms are price takers; everyone knows that the market equilibrium price is the price that buyers will pay and that producers will receive for every good bought and sold. Average revenue (ar): the revenue generated by the sale of a typical unit of output. Marginal revenue (mr): the addition to the firm"s total revenue from the sale of another good. If i produce and sell one more good, how much will my total revenue increase (or possibly decrease)? . Marginal revenue is the slope of the total revenue function. Total revenue is at maximum when mr = 0. Since p (price) is given in perfect competition, every additional good sold adds exactly the price the firm receives for it to its total revenue. Increase q by one and you increase tr by p.

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