COMMERCE 3S03 Chapter 16: Chapter 16 Notes
17 Dec 2017
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Document Summary
Face the facts: people have a hard time changing. The brutal reality is, change is remarkably difficult. Some health-care studies suggest that 9/10 people can"t change their habits even when their lives depend on it. i. e. 90% of people who have coronary bypass surgery end up not changing their habits. 2/3 of patients prescribed medication for it stop after a year. The root cause of this crisis is not lack of scientific knowledge or limited access to health-care, it is the behavioural habits that people just can"t seem to shake. Change typically involves a personal ending and loss. You can"t get to a new beginning without dealing with an. Sometimes we have a hard time letting go of something even if we want the new thing. Rather than focusing on what we may gain from the change, we focus on the loss and are stuck on the ending of our current situation.
