COMMERCE 3QA3 Chapter Notes - Chapter 5: Pet Food, Belongingness, Consumer Behaviour
4 Oct 2017
School
Department
Course
Professor
Document Summary
Consumer behaviour process through which buyers make purchase decisions. Culture values, beliefs, preferences, and tastes handed down from one generation to the next. Micro cultures smaller groups within a society that have their own distinct characteristics and modes of behaviours. Reference groups people or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behaviour, values, and conduct, such as family, friends, or celebrities. Opinion leaders trendsetters who purchase new products before others in a group and then influence others in their purchases. Need i(cid:373)(cid:271)ala(cid:374)(cid:272)e (cid:271)et(cid:449)ee(cid:374) a (cid:272)o(cid:374)su(cid:373)e(cid:396)"s a(cid:272)tual a(cid:374)d desi(cid:396)ed states. Motive inner state that directs a person toward the goal of satisfying a need. Perception meaning that a person attributes to incoming stimuli gathered through the five senses. Perceptual screens mental filter or block through which all inputs must pass to be noticed. Attitudes a pe(cid:396)so(cid:374)"s e(cid:374)du(cid:396)i(cid:374)g fa(cid:448)ou(cid:396)a(cid:271)le or unfavourable evaluations, emotions, or action tendencies toward some object or idea.
