COMMERCE 2MA3 Chapter Notes - Chapter 6: Purchasing Manager, Reverse Auction, Quality Management

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2MA3
• Professor: Peter Johnson

Document Summary

I didn"t want to read the book to i am just gonna bullshit for a couple pages haha suckers, im kidding. Business marketing- marketing of goods to companies and org"s for the use in the creation of products and goods that they can further market to others , b2b marketing. Organizational buyers- manufacturers that buy goods for their own use or for resale , divided in. Napcs- north american product classification system- classifies goods, services according to how the yare used. To coordinate the collection of data on the products produced my industries and prices charged for them. Organizational buying behaviour: decision making process used to establish the need for products and to choose among different suppliers and brands. Derived demand: means that demand for business products is driven by demand for consumer products. Organizational buying objective: inc profit, reduce cost, inc revenues.