COMMERCE 2MA3 Chapter Notes -Adware, Telomerase Reverse Transcriptase, Shit
17 Dec 2014
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Informative advertising (cid:224) seeks to develop initial demand for a good, service, organization, person, place, idea, or cause: persuasive advertising (cid:224) attempts to increase demand for an existing good, service, place, idea, or cause (competitive suited to the growth stage and the early part of the maturity stage, reminder advertising(cid:224) strives to reinforce a previous promotional activity by keeping the name of a good, service, organization, person, place, idea, or cause before the public (common in latter part of the maturity stage, and throughout the decline stage) Traditionally, marketers stated their advertising objectives as direct sales goals. Now= advertising is a way to achieve communication objectives, including informing, persuading, and reminding potential customers of the products. Cooperative advertising strategy in which a retailer shares advertising costs with a manufacturer or wholesaler (about 50%: i. e. most major tv product ads (i. e, i. e. most major tv product ads (i. e. m&ms)
