COMMERCE 2MA3 Chapter Notes - Chapter 9: Canada Goose, Ziploc, Costco
29 Nov 2018
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Complexity of products: core customer value is the basic problem solving benefits that consumers are seeking, marketers convert core customer value into an actual product. Canada goose jackets come with a lifetime guarantee for defects in materials and workmanship. Types of products: there are 2 primary types of products and services, and they are based on who is buying them; consumers or businesses: consumer products: are products and services used by people for their personal use. Because of their very nature, these products require lots of marketing effort and various forms of promotion. When new- to-the-world products, such as gps systems are first introduced, they represent unsought products. Colgate-palmolive has 5 product lines; oral care, personal care, household care, fabric care, and pet nutrition. product line. Ex. within colgate-palmolive"s oral care line, they have toothbrushes, kids products, etc: stock keeping units (skus) are the smallest unit available for inventory control. Colgate-palmolive offers 49 skus that represent different sizes, flavors, etc.
