COMMERCE 2MA3 Chapter Notes - Chapter 9: Jerky, Fabric Softener, Canada Goose
6 Nov 2016
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Took off after they brand differentiated with the (cid:498)made-in-canada(cid:499) and sales took off. Marketers start with the core customer values- what potential customers are seeking. Then the actual physical product and add associated services to round out the offering. 2 main specifications ( b2b products, and b2c products) The customers will make effort to go to different stores in order to see if they carry a canada goose jacket and will keep looking around until they find the particular product. Shopping products: spend time on products, but evaluate different products against each other. Conveinence goods: not much time spent, may be willing to pay a little price premium. Unsought: products customers are not looking for, or avoid like insurance. How many product lines you have under your division. Depth: how many products you have under one product line. This diversifies their risk because of large number of products and if one product fails, they company does not go under.
