COMMERCE 2MA3 Chapter Notes - Chapter 5: North American Industry Classification System, 7 For All Mankind, Retail
25 Oct 2016
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Chapter 5: business to business marketing. Business-to-business (b2b) marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. The distinction between a b2b and a b2c transaction is not the product or service itself; rather, it is the ultimate purchaser and user of that produced or service. Basically manufacturers, resellers, institutions, and governments are all involved in b2b transactions. Institutions such as rbc maintain a dedicated group of account executives to service its small business and commerce banking clients. As the largest canadian commercial bank, rbc manages assets of more than billion, and its online capabilities generate a tremendous amount of traffic and span many different service requirements. Manufacturers buy raw materials, components, and parts that allow them to manufacture their own goods.
