COMMERCE 2KA3 Chapter Notes - Chapter 9: Chicagoland Television, Byrsonima Crassifolia, Business Intelligence
15 Mar 2017
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Chapter nine enterprise applications to manage supply chain and respond to customers. Analytical crm: customer relationship management applications delating with he analysis of customer data to provide information for improving business performance. Bullwhip effect: distortion of information about the demand for a product as it [asses from one entity to the next across the supply chain. Churn rate: measurement of the number of customers who stop using or purchasing products or services from a company. Used as an indicator of the growth or decline of a rm"s customer base. Customer lifetime value (clv): difference between revenues produced by a speci c customer and the expenses for acquiring and servicing that customer mins the cost of promotional marketing over the lifetime of the customer relationship, expressed in today"s dollar. Demand planning: determining how much product a business needs to make to satisfy all its customers" demands.
