COMMERCE 2BC3 Chapter Notes - Chapter 1: Strategic Planning, Performance Management, Foreign Corporation

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Chapter 1 human resource management: gaining a competitive advantage. Competitiveness - a company"s ability to maintain and gain market share in its industry. The value of a product or service is determined by the quality and how closely the product fits customer needs. Human resource management [people practices] - policies, practices, and systems that influence employee"s behaviour, attitudes, and performance. Effective hrm practices enhance performance by contributing to employee and customer satisfaction, innovation, productivity, and development of favourable reputation in the firm"s community. What competencies do hr professionals need: credible activist. Influences others, provides candid observation, takes appropriate risks: cultural steward. Helps employees navigate the culture - shape organization: strategic architect, talent manager. Design reward system - provides evidence-based hr. Evidence-based hr - demonstrating that human resource practices have a positive influence on the company"s bottom line. Helps show that investment in hr contributes to company goals and objectives: operational executor.

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