COMMERCE 1BA3 Chapter Notes - Chapter 3: Stereotype, Social Identity Theory, Fundamental Attribution Error
21 Sep 2017
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Personality: the process of interpreting the messages of our senses to provide order and meaning to the environment. Process of: interpreting the messages our senses provide, order and, meaning to the environment. Perceptual defense: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. Social identity theory: people (perceivers) form perceptions of themselves (target) based on their characteristics and membership in social categories (situation, people (perceivers) form perceptions of others (target) based on memberships in social categories (situation) Perceptual process: environmental stimuli, observation: hearing, smelling, touching, tasting, feeling, perceptual selection/attention, perceptual organization/construction, interpretation- attribution theory. 9 errors of attribution: a) fundamental attribution error: the tendency to overemphasize dispositional explanations for behaviour at the expense of situational explanations. B) actor-observer effect: the propensity for actors and observers to view the causes of the a(cid:272)tor"s behaviour differently. Example: may have stolen because in desperate need of financial compensation, others (cid:271)elieve you stole (cid:271)e(cid:272)ause you"re a trou(cid:271)le(cid:373)aker a(cid:374)d horri(cid:271)le.
