COMMERCE 1B03 Chapter 14: Chapter 14.docx
5 Oct 2014
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Document Summary
Chapter 14 building customer and stakeholder relationships. Marketing a set of business practices designed to plan for and present an organization"s products of services in ways that build effective customer relationships. The evolution of marketing production, sales, marketing concept, market orientation and social media marketing. Production era until the start of the 1900s the general philosophy of business was to produce as much as possible. Demand exceeded supply due to limited production capabilities. Sales era by 1920s, developed mass production techniques. Philosophy selling to persuade customers to buy existing products. Getting the product to the right place setting an appropriate price intermediaries, middlemen. 3. analyzing the research data data can help a company find useful alternatives to specific marketing challenges. 4. chossing the best solution and implementing it legal, economic, technological, social, competitive global using internet, businesses can reach out, globalization technological databases, blogs, social networking, flexible manufacturing and mass.
