CMST 2RA3 Chapter Notes - Chapter 9: Critical Discourse Analysis, Internal Validity, Grounded Theory

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2RA3
• Professor: Savage

Document Summary

Internal reliability: members of the research team agree about what they see and hear. Internal validity: whether there is a good match between the researchers; observations and the theoretical ideas they develop: external validity: the degree to which findings can be generalized across social settings. Ultimate goals: seeing through the eyes of others, bringing out a sense of process, having a flexible and unstructured method of inquiry, do research in order to bring about social change. Too subjective: criticized as being too impressionistic and subjective by quantitative researchers, too much dependence on the researcher"s values and opinions about what is significant. Difficult to replicate: because it is unstructured and relies on the researcher"s ingenuity it is almost impossible to replicate. Lack of transparency: criticism of qualitative research is that it is less transparent about what the researchers actually did and how they arrived at their conclusions. Some contrasts between quantitative and qualitative research: numbers vs.