CMST 2PR3 Chapter Notes - Chapter 1/2: Denim, Catfishing, Organic Food
12 Feb 2018
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Chapter 1: principled public relations management (1) tell the truth. If you operated under these 7 principles, you"ll be as effective as arthur w. page: you know what happens when they lie, you"ll be punished by the government or marketplace. Ceo of at&t came up with this. 2: gives pr a bad name, make people believe information with no clear evidence. Not ideally used anymore, because people can easily see through it. Recruitment: larger following, looking for new employees. Legitimacy: getting brands on popular news sites, being sponsored by celebrities. Agitation: media blackouts wikipedia on copyright laws. Advocacy: nicer side of public relations, things that aren"t covered by bias news stories (ribbons that people wear) Profit: marketing and advertising a product. Reflect on basens overall thesis: those in power can manipulate the facts in order to make their cases for the rest of us *** No more than 500 words, reflect on the statements, assertions and perspectives.
