CMST 2PR3 Chapter Notes - Chapter 9: Video News Release, Transmedia Storytelling, Kevin Spacey
Document Summary
There"s a spin to it saying sorry, acknowledges it but then in the longer paragraph talked about himself can"t hide under this rainbow". To strategize and achieve goals and objectives. To make your own impression as you build your professional identity. Represent organizations and built mutual understandings with publics: write a story in a linkedin bio. Looking into companies use storytelling (redbull tells a story about a snowboarder, but it boils down to red bull) News: get right to business with a direct lead, this writing style is often referred to as the inverted pyramid. Important details: most newsworthy information 5w, 1h, other general information, background information. News release: a news story, written in news style, by a pr practitioner writing on behalf of an organization or client. 2: a news release that applies the conventions of social media and includes content designed for social media distribution and sharing.